Elana Afrika-Bredenkamp's wine range donates R40,000 for student tuition at South African Sommeliers Association
Renowned media personality and winemaker, Elana Afrika-Bredenkamp, proudly announces a substantial donation of R40,000 to the South African Sommeliers Association (SASA). The donation will be directed towards the tuition of an underprivileged student at SASA, fostering opportunities for aspiring sommeliers from disadvantaged to pursue their passion and excel in the industry.
The contribution stems from the proceeds of sales of her esteemed Shiraz wine range, produced in collaboration with De Grendel Wine Estate, along with a charitable donation from KWV. This initiative reflects Elana Afrika-Bredenkamp, KWV and De Grendel's unwavering commitment to making a positive impact and empowering future generations within the wine community.
Reflecting on the philanthropic endeavor, Elana Afrika-Bredenkamp expressed her gratitude, stating, "Making positive change is a core value from my team and I. We made this Shiraz in the same year my daughter, Annabelle, was born, and we named the wine after her. This is the second range of wines I've worked on in the past ten years, and the process is incredibly rewarding. I am grateful to everyone who supported the journey. I wish the aspiring sommeliers well with their journeys."
"We are thrilled to partner with Elana Afrika-Bredenkamp and support her philanthropic vision. This scholarship presents an extraordinary opportunity to embark on a transformative journey into the world of wine for the fortunate recipients” says Erica Taylor, spokesperson for the South African Sommeliers Association. “At SASA, our Introductory to the Junior Sommelier program is a meticulously crafted pathway to unlocking the prestigious sommelier profession. The comprehensive curriculum immerses students in the theoretical depths of wine knowledge while honing practical service skills and refining their tasting abilities. Once successful on this front the candidate will progress to the esteemed Junior Sommelier certification, they will gain a profound mastery of foundational sommelier expertise that will lay the groundwork for an enriching and rewarding career trajectory. This globally-recognized credential opens doors to exciting prospects in South Africa's thriving wine and hospitality industries. For the passionate individual, this scholarship represents a life-changing chance to pursue a dynamic profession”
The donation to the South African Sommeliers Association underscores Elana Afrika-Bredenkamp's commitment to social responsibility and her dedication to supporting initiatives that make a meaningful difference in the lives of others.
“Creating this Shiraz with Elana has been a highlight for us at De Grendel. It has been a rewarding and fulfilling journey, and knowing that our work supports the education and growth of aspiring sommeliers makes it even more special,” says Charles Hopkins, Cellar Master at De Grendel Wines.
About Elana Afrika-Bredenkamp:
Elana Afrika-Bredenkamp is a multifaceted media personality, entrepreneur, and philanthropist with a passion for wine. Alongside her successful career in broadcasting, Elana has embarked on a journey in winemaking, collaborating with esteemed estates to produce exceptional wine ranges. Committed to making a positive impact, Elana uses her platform to support various charitable causes and empower communities.
About the South African Sommeliers Association:
The South African Sommeliers Association (SASA) is dedicated to promoting excellence in the sommelier profession and advancing the wine service industry in South Africa. Through education, training, and advocacy, SASA supports sommeliers in their professional development and fosters a culture of excellence within the wine community.
About De Grendel Wine Estate:
Situated in the picturesque Durbanville Hills, De Grendel Wine Estate is renowned for producing award-winning wines of exceptional quality. With a rich heritage spanning over three centuries, De Grendel combines traditional winemaking practices with innovative techniques to craft wines that capture the essence of the Cape's terroir.
About KWV:
KWV is one of South Africa's leading wine and spirits producers, boasting a legacy of excellence that spans over a century. With a diverse portfolio of acclaimed brands, KWV is committed to crafting exceptional beverages that delight consumers around the world.