Happy Event is part of A.J. North (Pty) Ltd - a company with a heritage of over 100 years. The product assists in keeping skin beautifully soft and hydrated in order to prevent stretchmarks right from the beginning of one’s pregnancy. The product dominated the market from its inception. Its growth came from mothers passing it on through word-of-mouth, from generation to generation. It became the brand people trusted.
Says Gareth Watkins-Baker, spokesperson for Happy Event: “It will be the first time that the brand will be associated with a celebrity in South Africa. With Elana Afrika-Bredenkamp, we however found a personality that epitomises the values of the brand and company as a whole. As a mom-trepreneur, Elana understands the needs of being a day-to-day mom, juggling her demanding schedule together with caring for her family at the same time. We wanted to connect on a deeper level with our followers and customers, and Elana is a perfect fit for this as she is relevant, inspirational and authentically real at all times.”
Says Elana Afrika-Bredenkamp: “Having used Happy Event myself with both my pregnancies, I can whole-heartedly recommend this outstanding product and therefore feel honoured to associate my own personal brand with Happy Event, something that I seldom do. But as a mom myself, who has been blessed with a public platform, I feel it necessary that all mothers should connect on what works with pregnancies and raising children, and what doesn’t. Naturally, Happy Event is a product that I want to give a big shout out to and encourage other moms to use, knowing that they can rest assured that this is a product that they can trust and really works.”
Happy Event is available in all major retail stores, including Checkers, Pick n Pay, Clicks, Dischem, selected Spar stores and selected pharmacies, amongst others.
Concludes Watkins-Baker: “We’re looking forward to this exciting journey with Elana and cannot wait to see what this venture has in store for us. Elana’s life and her value system will allow us to connect with Happy Event consumers on a deeper level - far more than just marketing an outstanding product. We see ourselves as a brand that is far more than just a company selling products, but one that truly wants to make a significant difference in the lives of all mothers. Together with Elana’s highly influential platforms, this enables us to achieve exactly that.”
For more on Happy Event, visit www.happyevent.co.za.