Elana Afrika-Bredenkamp on the Cover of Sarie's 70th Birthday Issue

Elana Afrika-Bredenkamp on the Cover of Sarie's 70th Birthday Issue

Its such an exciting start to Women's Month! I am very grateful to the team at Sarie magazine for including me in the August issue. They chose eight cover stars to help celebrate the 70th birthday of the iconic magazine.


What an honour to share the opportunity with Amy Kleinhans, Anna-Mart van der Merwe, Diaan Lawrenson, Tamaryn Green, Donnalee Roberts, Rolanda Marais and Nadia Valvekens. Read the stories inside of 50 women sharing their unique stories. We had a terrific time shooting the covers in Cape Town not too long ago.


Get your copy today :)

Elana Afrika-Bredenkamp Joins Jacaranda FM

Elana Afrika-Bredenkamp Joins Jacaranda FM

Jacaranda FM revealed today that award-winning TV and radio personality and mom-trepreneur, Elana Afrika-Bredenkamp, will soon be joining the line-up. From 1 August 2018, Afrika-Bredenkamp will be presenting the WorkZone, weekdays from 9am to 12noon, taking over from Mack Rapapali who moves to nighttime.


Elana is one of the most well-known and -loved personalities on the South African entertainment scene. She will continue to work on current and new TV shows, as well as deliver parenting inspiration on Elana Afrika’s Baby Brunch, featured on Jacaranda FM’s podcast hub, JacPod.

Her primary focus, however, will be ensuring that the WorkZone continues to deliver the No-Repeat promise with all of Jacaranda FM’s favourite artists in the mix, stellar content and continuous updates on news and traffic.

“Bringing a presenter of Elana’s caliber and charisma on board adds further gravitas to our day time line-up. She’s already proved to be a real hit with her roles in television and radio, and our audience are going to love her," says Jacaranda FM’s GM, Kevin Fine.

Coming back to Jacaranda FM feels like home,” says Afrika-Bredenkamp. “I’ve always wanted to use my talent for good - the amazing team at this radio station understands positive change and the impact of giving back and I'm excited to part of that! See you 1 August!

For an interview with Elana: ian@ianbredenkampmedia.com or 079 567 1122

Elana Afrika-Bredenkamp Now the Face of Happy Event

Happy Event, a world-class quality stretchmark product (which has been tried and tested by moms for over 50 years), is proud to announce that one of the most recognised media personalities in South Africa, Elana Afrika-Bredenkamp, will soon be the face of the Happy Event brand as this popular celebrity endorses the product based on her own personal experience.


Happy Event is part of A.J. North (Pty) Ltd - a company with a heritage of over 100 years. The product assists in keeping skin beautifully soft and hydrated in order to prevent stretchmarks right from the beginning of one’s pregnancy. The product dominated the market from its inception. Its growth came from mothers passing it on through word-of-mouth, from generation to generation. It became the brand people trusted.

Says Gareth Watkins-Baker, spokesperson for Happy Event: “It will be the first time that the brand will be associated with a celebrity in South Africa. With Elana Afrika-Bredenkamp, we however found a personality that epitomises the values of the brand and company as a whole. As a mom-trepreneur, Elana understands the needs of being a day-to-day mom, juggling her demanding schedule together with caring for her family at the same time. We wanted to connect on a deeper level with our followers and customers, and Elana is a perfect fit for this as she is relevant, inspirational and authentically real at all times.”

Says Elana Afrika-Bredenkamp: “Having used Happy Event myself with both my pregnancies, I can whole-heartedly recommend this outstanding product and therefore feel honoured to associate my own personal brand with Happy Event, something that I seldom do. But as a mom myself, who has been blessed with a public platform, I feel it necessary that all mothers should connect on what works with pregnancies and raising children, and what doesn’t. Naturally, Happy Event is a product that I want to give a big shout out to and encourage other moms to use, knowing that they can rest assured that this is a product that they can trust and really works.” 

Happy Event is available in all major retail stores, including Checkers, Pick n Pay, Clicks, Dischem, selected Spar stores and selected pharmacies, amongst others.

Concludes Watkins-Baker: “We’re looking forward to this exciting journey with Elana and cannot wait to see what this venture has in store for us. Elana’s life and her value system will allow us to connect with Happy Event consumers on a deeper level - far more than just marketing an outstanding product. We see ourselves as a brand that is far more than just a company selling products, but one that truly wants to make a significant difference in the lives of all mothers. Together with Elana’s highly influential platforms, this enables us to achieve exactly that.”

For more on Happy Event, visit www.happyevent.co.za

Elana Afrika-Bredenkamp Launches Elana Afrika's Baby Brunch

This October you’re invited to join Elana Afrika-Bredenkamp for an exciting new event: The inaugural Elana Afrika’s Baby Brunch is a coming-together of moms & expectant moms, and perfect for those looking for a morning of inspiration, sharing of knowledge, conversations about parenting as well as fun and pampering!

Elana Afrika-Bredenkamp is your host with guest speakers including renowned sexologist Dr Eve, the authors of new Weaning Sense Meg Faure and Kath Megaw, a food preparation demonstration by celebrity chef Zola Nene and many more. 

The event is brought to you in association with Kids Emporium and The Gro Company.

For more information visit www.babybrunch.co.za or visit the event's page on Facebook here

Elana Afrika-Bredenkamp joins kykNET's Parlement Parlement

Ek werk saam met Louw Venter en Joey Rasdien op kykNET as "Madam Speaker" in die nuwe TV reeks, Parlement Parlement.

kykNET is ’n topgehalte-televisiekanaal wat kykers boei met inspirerende stories en skitterende vermaak in elke genre. kykNET is beskikbaar op DStv kanaal 144.

Elana Afrika-Bredenkamp Donates Her Gala Dresses to Charity

What if you could buy dresses worn to some of the country’s biggest gala and TV events for only R10?

It may sound like something out of a shopaholic’s dream but that is exactly what students in Cape Town did recently when they were given the chance to buy a little bit of Elana Afrika’s wardrobe.

The TV personality recently cleared her cupboards and donated the stash to Parow High School for them to sell to raise money for cancer.